CTE > Marketing > Marketing: BIC
Description


 


 

 

​The Marketing program prepares learners for careers in planning, managing and performing marketing activities to reach organizational objectives. Marketing-related jobs are vital for companies, nonprofit groups, and organizations.  Job duties in this career cluster can include brand promotion, sales, merchandising, marketing communications, and market research. As companies find it increasingly important to focus on community outreach and customer relations, the need for marketing professionals will increase. Rigorous instruction is provided to equip learners with knowledge and skills for college and career readiness. Extended learning experiences to enrich and enhance instruction is reinforced through learner participation in career and technical student organizations (DECA and FBLA).

  
  
  
Tab Name
  
  
  
Description
5/2/2016 1:47 PMLink to WFD CRI page.aspx
CRICredentialing Indicatorshttp://www.alsde.edu/sec/wfd/Pages/credentialing-all.aspx
Career Readiness Indicators are credentials/certifications available to all students enrolled in a program where career and technical skill proficiencies are aligned with industry-recognized standards
4/7/2016 12:35 PMLink to CTE COS, Marketing tab.aspx
COSCTE COShttp://testwww.alsde.edu/sec/cte/Pages/ctecos-all.aspx?tab=Marketing
State Board of Education approved standards describing the minimal instructional content of the career and technical education programs and related courses.
4/7/2016 12:34 PMLink to Textbooks page, CTE tab.aspx
TextbooksCTE Textbookshttp://www.alsde.edu/sec/sct/Pages/textbooksbysubject-all.aspx?tab=Career and Technical Education
State adopted textbooks for CTE 2010-2016 including CTE Comprehensive and CTE Supplementary.
5/2/2016 1:49 PMLink to SO page, DECA tab.aspx
Student OrganizationsDECA/sec/cte/Pages/studentorgs-all.aspx?tab=DECA
Student Organizations function as an integral part of the CTE instructional program with state and national affiliation providing support for skill attainment and leadership development.
4/7/2016 12:36 PMLink to Equipment List page, Marketing tab.aspx
Equipment ListsEquipment List/sec/cte/Pages/equipmentlist-all.aspx?tab=Marketing
Required equipment for each program and/or course.
5/2/2016 1:49 PMLink to SO page, FBLA-PBL tab.aspx
Student OrganizationsFBLA-PBL /sec/cte/Pages/studentorgs-all.aspx?tab=FBLA-PBL
Student Organizations function as an integral part of the CTE instructional program with state and national affiliation providing support for skill attainment and leadership development.
7/8/2016 2:04 PMLink to BIC page, General Review tab.aspx
BICGeneral Review /sec/cte/Pages/bic-all.aspx?tab=General Review
Business and Industry Certification validates that programs comply with and maintain quality standards as agreed upon by business and industry, education professionals, and the Department.
7/12/2016 2:50 PMLink to program Guide tab page, marketing tab.aspx
Program GuideMarketing Program Guidehttps://www.alsde.edu/sec/cte/Pages/programgrids-all.aspx?navtext=Program Grids
Marketing Program Guide
2016
4/7/2016 12:37 PMLink to POI page, Marketing tab.aspx
POIPlans of Instruction (POI)http://testwww.alsde.edu/sec/cte/Pages/poi-all.aspx?tab=Marketing
Plans of Instruction are units of instruction in a CTE course providing teachers with suggestions for lesson plans.
4/7/2016 12:38 PMLink to FAQs, Marketing tab.aspx
FAQsProgram FAQshttp://testwww.alsde.edu/sec/cte/Pages/marketingfaqs-all.aspx?tab=Marketing
Frequently Asked Questions related to this program.